Nutribook is the most widely used software among dietitians and nutritionists in Italy. They came to us with a very specific brief: design and build an app that connects patients with their nutritionist and shows them their body measurements and, above all, their diet.

It couldn't be a bare-bones app made only to give access to a service. It had to earn its place on the phone, next to apps from the biggest brands.

A diet from a nutritionist is more than a few meals and a list of foods. It's a carefully thought-out plan that comes with a shopping list and, above all, alternatives.

So patients can put their diet together day by day, week by week, choosing what suits them, while always staying within what their nutritionist told them to do.

Many patients aren't comfortable with technology, so there are no passwords. They join from an invite sent by Nutribook and sign in with their email and a code by SMS. The diet stays on the phone without a connection, and their changes sync when they're back online.